What better way to build a connection and bring authenticity to your work than through video? Whether you’re communicating with a colleague, staff, students, parents or the broader community, sharing an informal update or something prepared, video is a powerful tool because:

Your presence and energy will come through (unlike written text or just your voice).
Recording video is easier than preparing a written email or in person gathering and saves you time (all you need is your phone with video capability, a tripod and decent lighting).
Video is more effective in getting your message across (you’re more concise and people respond more strongly to visual elements).
85% of all internet uses in the US watch online video content.

Tune into this short video for simple tips on how to get started with video today.

This week’s tip: Think of something you need to communicate that you would feel comfortable sharing on video. Keep your message simple, set up your phone and tripod, hit record and share a message from your heart. Do a couple test runs if you’d like, upload to a storage system you use like Google Drive or Dropbox or on a YouTube channel and share by email or a messaging app like Slack or School Messenger.

Good luck!