What is branding and why is it so important? I spoke with graphic designer Cortney Wood this week to get the answers as well as some tips for how to approach branding, whether you’re just getting started or are in need of a brand refresh.
Highlights from the interview include:
Solidify your mission, goals and messaging first before thinking about design.
How even the simplest brand guidelines can be a game changer for your brand.
A quick exercise to figure out how your current marketing materials stack up.
For more about Cortney and examples of her work, visit www.alvaradocreativeco.com. The following are downloads for reference, as well as samples of some of her designs.
